Creative Direction & Design

Rosehip Bioregenerate Oil

Pai Skincare’s iconic Rosehip face oil has sold millions and racked up thousands of five-star reviews, and needed a suite a fresh assets to match it’s performance and recruit new customers. The focus was on elevated evergreen visuals to hero ingredients and sensorial textures, with a separate summer-specific creative focused on instant radiance.

Photography & Videography: Amy Currell